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ViewAttendees 1

10-Minute Paper

Plant-Insect Ecosystems

P-IE: Apiculture and Pollinators 1

Power to the pollinators: A stated preference study of Florida residents to protect pollinators

Tuesday, November 7, 2023
10:48 AM - 11:00 AM ET
Location: Gaylord National Resort & Convention Center, Potomac 3-4
In-Person
Both managed and wild pollinator species face well-documented declines due to climate change, over exposure to pesticides, loss of forage and habitat, and pests and pathogens. Pollinators contribute to numerous ecosystem services beyond crop pollination and are important for maintaining forest health and biodiversity. Research into the economic contributions of pollinators and pollination services has primarily focused on market values, specifically contributions to crop pollination. Non-market valuation of pollination services, however, is not yet common. Using contingent valuation method, we surveyed Florida residents (n=1618) regarding their preferences for ten different pollinator species, the services they provide, and their willingness to pay to protect their top two ranked species using a surcharge on their utility bill. Charismatic species such as the ruby-throated hummingbird, monarch butterfly, and honey bee were the highest ranked among respondents. Using a double-bound dichotomous choice model, we found that willingness to pay estimates ranged from $13.38 to $4.26 per month per household to protect certain species. Our findings suggest that pollinator conservation is an important issue for Florida residents and helps fill a prominent gap in our understanding of the economic value of pollinators.